Jia Jiang had a major issue with rejection so he started a blog called 100 Days of Rejection where he would deliberately do things to get rejected. The book is hilarious, well written and overall a very inspiring story.

There are many great points in this book but this one stood out:

“Kevin Carlsmith, PhD, a social psychologist at Colgate University, set up lab experiments where the participants experienced a perceived injustice. Some of the individuals were given the choice to reap revenge on their wrongdoers, but others were not. Afterward, Carlsmith surveyed participants’ feelings. Everyone who was given the chance to exact revenge took it. But everyone in the revenge group ended up feeling worse than the people who weren’t given the choice. Interestingly, all the members of the no-revenge-choice group believed they would have felt better had they been given the chance to get back at their wrongdoers.

“In other words, people naturally want revenge after they’ve been rejected, perhaps thinking that they will feel better by showing the rejectors how wrong they were. Yet it doesn’t work that way, and those who lash out actually wind up feeling worse when they get revenge. This is just a small window into human nature in a safe lab environment.”


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